I have been using creative techniques, using digital imagery, simple animation and video for consultancy projects ever since I started using the internet for publishing everything and anything. It started in prior incarnations when I worked for a QUANGO, when I harboured a part-time ambition to create innovative democratic tools to gauge public opinion. Though, if I knew then what I know now, I would have campaigned vigorously to have the internet closed down!
Using creative approaches in the conservative and bureaucratic environment of government turned out to be quite challenging, but to mind mind was no different to starting a difficult meeting with a joke. If well-delivered a joke can defuse a tense situation and set the tone for a better conversation or dialogue with the audience, and I remember all too vividly one such occasion, that was the prelude to telling me I was going to lose my job and needed to reconsider my career. Hey ho.
There’s a polemical theme to most of the more recent productions, as they start with a simple provocation … forcing the viewer to take note, perhaps by using difficult music or awkward camera angles to create tension or anxiety. There is no claim that they are arty, even I use that category myself at times, but that is a joke about missing consonants.
Longer arty and polemical projects aside I just use short clips for social media posts as a way to lighten up otherwise tedious or boring material. The lo fi production values are deliberate and will call on the Dogme rules (in a pick and choose fashion for I add music and visual effects later), but often I am very content with what is captured randomly – sometimes I am completely unaware the camera is on. Working with the materials you have imposes useful constraints.
Time to hang up my cycling clips