Story maps are a useful addition to the mapping toolkit. The ESRI product allows anyone with a modicum of patience to create dynamic or static map based presentations, with considerable ease. With tools that embed images and video, compare maps, pull in your own data from CSV, SHP, KML etc.
The following was created over a few hours using the Fourth Statistical Account for East Lothian, a website that I migrated to WordPress a few years ago.
and here is another one I made, except NLS have stopped providing the 1800s maps service – so not working today.